Reliable numbers for analytics and advertising.
Clean tracking you can rely on
Google Tag Manager is the central hub for marketing and analytics tools such as GA4 or Google Ads. To deliver reliable numbers, it needs to know what is happening in your store. That is exactly what the OPAL does: it reports every step of the customer journey – from product view to cart to purchase – to Tag Manager in a structured way. Reliably, GDPR-compliant and without a theme update disrupting your measurement.
What the OPAL solves for you
Every step of the customer journey – from product view to purchase – is reliably reported to Tag Manager.
Consent Mode v2 and Enhanced Conversions are built in: GDPR-compliant tracking in which customer data is only passed on in encrypted form.
The integration doesn't slow down your store and can be set up individually for each subshop.
Part of the OPAL family
OPALs are building blocks from OXID eSales: a proven, solid foundation that needs to be adapted to your system landscape and integrated into your store.
Features at a glance
OXID
<OPAL/>
Tag Manager properly embedded
The container is loaded correctly and early in your store, with a fallback for visitors without JavaScript. The container ID can be set individually for each subshop.
Complete e-commerce flow
Every step of the customer journey is reported to Tag Manager: viewing a product, adding to the cart, the checkout steps and the purchase, plus wishlist and newsletter sign-up. Each event can be switched on and off individually.
Context for every page
Every page passes along details such as page type, currency, language and login status, so rules in Tag Manager can be applied in a targeted way – without reading out the page.
Scroll tracking (optional)
If you like, the OPAL reports when a visitor has read a certain portion of the page – an additional signal for analysis that you can configure freely.
Consent Mode v2
The default settings for Consent Mode v2 are loaded in Google's recommended order before the container starts. The actual consent comes from your consent tool (CMP), to which the settings are connected – the OPAL does not replace it.
Enhanced Conversions
For better attribution of purchases, customer data is only passed to Google in encrypted (hashed) form, never in plain text. The feature can be switched off completely.
Who is the OPAL for?
Performance marketing / Web analytics
You need reliable numbers for GA4, Google Ads and Consent Mode v2 without having to deal with the technology in your store.
What the OPAL delivers here
You get the complete flow from product view to purchase cleanly in Google Tag Manager – each event can be switched individually. Consent Mode v2 and Enhanced Conversions are built in, so campaigns stay measurable and purchases are attributed better, without rework with every release.
Frequently asked questions
Price
€50/month
OPALs are also available in subscription packages.