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Wholesale and food – modern ordering and sales processes

Digital sales and ordering processes for wholesale & food

How wholesale, food, and food service companies evolve their digital processes – without making structures that work unnecessarily complicated.

B2B ordering processes
Food & food service
Wholesale
Digitization

Everyday sales operations

Many processes work – but take up more time than they should

In wholesale and food, many workflows have run reliably for years. That is exactly why it’s rarely obvious where digital processes would really pay off.

Orders come in by email, phone, or through field sales

Digital ordering channels complement existing ones – without replacing them

Business customers and consumers have different requirements

One platform for both – with individual pricing and product range rules

Manual processes tie up internal resources

Recurring workflows can be automated where it makes sense

IT landscapes that have grown over the years slow down change

OXID integrates with your existing ERP, PIM, and inventory management systems

Scaling hits its limits when new channels are added

A scalable architecture that grows with your sales model

Who we work with

Companies with different customer groups

Wholesale

Traditional B2B sales with individual customer terms, product range structures, and ordering processes.

Manufacturers

Companies with combined B2B and consumer business that run several sales channels.

Food & food service

Food distributors and food service businesses with complex logistics and recurring orders.

Digital sales teams

Inside and field sales teams that combine digital tools with established sales structures.

How we help

Flexible digital processes instead of rigid standards

It’s not about rethinking everything. It’s about digitizing existing structures in a targeted way – where it delivers real value.

Different sales models

Direct sales, field sales, B2B portal, and consumer store – side by side, not competing with each other.

Serve business customers and consumers

One platform for both audiences – each with the right prices, product ranges, and rules.

Individual pricing and customer rules

Customer-specific terms, tiered pricing, and product range permissions – set up once and automated.

Integration with existing systems

Seamless connection to ERP, PIM, and inventory management – without breaking up existing structures.

Scalable processes

Automated workflows that grow with your order volume and new channels.

Future-proof commerce structures

A platform built for the long term – even as requirements and markets change.

The goal: efficiency, scalability, and a sales operation that fits your business model – not the other way around.

Customers

Food wholesale on OXID

From convenience wholesalers to confectionery and baking supplies – B2B suppliers in the food sector rely on OXID.

Lekkerland
World of Sweets
Meine Backwelt

How are you evolving your sales and ordering processes right now?

Let’s have an informal conversation about the requirements and processes you’re focusing on right now.

Let’s
talk

Not a sales pitch – just an open conversation about your processes, requirements, and next steps.

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