E-commerce for fashion & textiles. No compromises.
The e-commerce platform from Germany for fashion brands that don't want to share their success. B2C store, B2B portal and omnichannel – in one system.
The platform for fashion brands
Seasonal collections, complex distribution, high standards
Fashion is fast-paced and emotional. Your store needs to reflect that – without slowing you down with every collection.
Mobile first
Optimized shopping experience across all devices
B2B & B2C
Serve retailers and end customers in one system
Multishop
Manage multiple brands, countries and audiences centrally
Integration
Seamless connection to ERP, PIM and fulfillment
No revenue share
Transparent licensing costs without revenue share
What OXID delivers for fashion brands
Collection management
Efficiently manage and publish seasonal collections with size, color and material variants.
Omnichannel sales
Seamlessly connect online store, brick-and-mortar retail and marketplaces – true omnichannel.
Seamless system integration
ERP, PIM, fulfillment, payment – OXID fits into your existing IT landscape.
Internationalization
Multi-language, multi-currency and country-specific stores for global distribution.
Brand experience
Full control over design and storytelling – your brand, your rules.
Scalability
From niche brand to enterprise – the platform grows with your requirements.
Case study
Schiesser – 140 years of tradition, a mobile-first relaunch
How Germany's oldest underwear manufacturer rebuilt its online store for the mobile future.
Mobile-first relaunch
schiesser.com on OXID eShop
The starting point
Schiesser – Germany's oldest underwear brand – needed an online store that does justice to the brand experience while performing well on smartphones. The existing store was technically outdated and not optimized for mobile devices.
The solution
A complete relaunch on the latest OXID eShop version with a mobile-first approach. Integration of eFulfilment for logistics, econda for web analytics and FACT-Finder for intelligent product search ensures a seamless shopping experience.
The result
The relaunch gave Schiesser a modern, performant online store that makes the brand identity digitally tangible and optimally serves customers on all devices.
"The relaunch of schiesser.com was a complete success for us."
Rebeca Seara Del Moral
Head of E-Commerce, SCHIESSER AG
Your challenges – our solution!
Fashion e-commerce has unique requirements. We solve them.
Seasonal collections with hundreds of variants are hard to manage
Intelligent variant management for sizes, colors and materials with automatic product logic.
Running a B2B portal and consumer store in parallel is too complex
One system for B2B and B2C – with individual price lists, conditions and designs per channel.
Manual handoffs between online store, retail stores and marketplaces
Seamless omnichannel integration connects all sales channels in one system.
Platform switch means dependency and revenue share
OXID is an e-commerce platform from Germany – full control, no revenue share, transparent costs.
More references
Fashion brands that rely on OXID
From premium fashion to traditional wear to plus-size – OXID is the platform for fashion brands with high standards.
SCHIESSER
Underwear & loungewear
Germany's oldest underwear manufacturer implemented a mobile-first relaunch with OXID – with eFulfilment, econda and FACT-Finder.
Lodenfrey
Traditional fashion & lifestyle
The Munich-based traditional house relies on OXID for its online store – with the ambition to translate the in-store experience to digital.
TRIGEMA
Made in Germany
Germany's largest manufacturer of sports and leisure clothing – 100% Made in Germany. OXID supports direct sales to consumers and retailers.
Marc Cain
Premium fashion
International premium women's fashion headquartered in Bodelshausen. Marc Cain uses OXID for digital distribution across multiple channels and countries.
sheego
Plus-size fashion
The leading plus-size fashion brand in Germany. With OXID, sheego serves a growing audience through a performant online store.
Spieth & Wensky
Traditional wear & dirndl
The traditional wear specialist operates both a B2C store for consumers and a B2B portal for retailers with OXID – on one platform.
Numbers that speak for themselves
OXID eShop is one of the leading e-commerce platforms for mid-market & enterprise in Central Europe.
Ready for your fashion e-commerce?
We'll show you how.
Whether relaunch, platform switch or new B2B portal – let's talk about your business model.
Individual consulting for your business model
Seamless integration into your existing systems
Strong partner network for implementation
Your partner for fashion e-commerce
OXID understands the specific requirements of the fashion industry. Whether it's about managing seasonal collections, building B2B portals or entering new markets – we develop a strategy together that leads to your success.
Our partner network of experienced agencies and our long-standing expertise enable us to tackle your individual challenges.
Have questions?
We're here to help.
Would you like to learn more about OXID for fashion? Fill out our contact form or reach out directly.
Phone
+49 761 36889-0