E-Commerce for Beverage Manufacturers & Retail
Digitize your B2B sales, sell directly to end customers, or connect different sales channels – with a commerce platform that adapts to your processes.
BrauBeviale 2026
Du bist auch in Nürnberg? Sprich mit uns darüber, wie sich komplexe B2B- und B2C-Vertriebsprozesse digital abbilden lassen.
Overcoming challenges
Different customers. Different sales processes.
Gastronomy, retail, business customers or end consumers: In the beverage industry, different target groups, terms and ordering processes come together. OXID gives you the technological foundation to map these requirements in your digital sales.
Individual prices & terms
Map customer-specific prices, discounts and terms for different business customers.
Assortments & customer groups
Provide different products and assortments depending on customers, markets or sales channels.
Simplify recurring orders
Digitally support regular procurement processes for business customers and make ordering more efficient.
Integrate existing systems
Connect ERP, merchandise management, CRM and other systems with the commerce platform.
B2B, D2C – or both.
Digitize B2B sales
Connect retailers, gastronomy and other business customers digitally and map individual prices, assortments and ordering processes.
Sell directly to end customers
Make your brand digitally tangible and build or develop a direct sales channel to your end customers.
Connect sales channels
Different target groups and business models don't have to mean separate technological worlds. With OXID, various commerce scenarios can be implemented on one flexible basis.
Companies from the beverage and luxury food industry rely on OXID
From specialized online retail to complex commerce models: companies in the industry use OXID to map their digital sales processes flexibly and keep developing them.
A commerce platform for individual sales processes
Whether B2B, B2C or both: OXID gives you the technological foundation to map different business models and sales processes digitally – and to adapt the solution to your requirements.
B2B & B2C
Business customers, retail and end consumers have different requirements. With OXID, you can map different target groups, assortments, prices and purchasing processes on one commerce platform.
Individual processes
Your digital sales doesn't have to fit into a rigid standard model. OXID can be adapted and extended to your individual business and ordering processes.
Connect existing systems
ERP, PIM, CRM, inventory management and other systems can be connected with OXID, integrating the shop into your existing system landscape.
Ready for new requirements
New markets, sales channels or business models: your commerce solution can evolve with your requirements.
Let's talk about your digital sales
Do you want to digitalize your B2B sales, build a direct sales channel or take your existing online shop to the next level?
Then let's talk about your requirements, existing systems and sales processes. Together we'll look at how OXID can support your plans.
Strong partners for your e-commerce project
From conception and implementation to custom development and integration: In the OXID partner network you will find experienced agencies and technology partners for a wide range of requirements.
This lets you realize your e-commerce project with the partners that fit your business model, your existing system landscape and your requirements.
Do You Have Questions?
We're here for you.
Want to learn more about OXID? Fill out our contact form or get in touch directly.
Phone
+49 761 368 8950