Mercedes-Benz Used Parts Center: A comeback for used parts
How Mercedes-Benz completely rebuilt its online store for used spare parts with OXID eShop Enterprise Edition – with B2B/B2C separation, intelligent search and responsive design
At a glance
The key points of this case study
Situation
The online store mbgtc.de sells used tires, wheels, rims and spare parts for Mercedes-Benz vehicles – at an average of 50% below the price of new parts. The existing platform was outdated, could no longer be updated and no longer met security requirements.
Challenge
Complete relaunch of a store with 300,000 items: responsive, secure, with B2B/B2C separation, multilingual support, intelligent search and ERP integration.
Solution
OXID eShop Enterprise Edition with OXID Flow Theme, multi-tenancy for B2B/B2C, Telecash payment integration, connection to Microsoft Dynamics NAV via OXID ERP Connector and OXID Visual CMS.
Result
Successful go-live in February 2017 within nine months. 15% more incoming orders in a new segment and 50% more orders in the interior parts category.
About the customer
Industry
Automotive – used parts & recycling
Location
Neuhausen near Stuttgart, Germany
Company size
Wholly owned subsidiary of Daimler AG
Company profile
The Mercedes-Benz Used Parts Center has specialized in the dismantling and recycling of parts and wheels from Mercedes-Benz and Smart vehicles since 1996. At the end-of-life vehicle collection point in Neuhausen near Stuttgart, the specialists dismantle around 5,000 end-of-life vehicles and test cars per year. Only when the dismantled parts meet the defined quality classes are they sold through the online store mbgtc.de.
The challenge
The online store of the Mercedes-Benz Used Parts Center has a long and eventful history. With 300,000 items, the existing platform could no longer meet the demands of today's users.
The search could no longer deliver fast and accurate results with 300,000 items
The platform could no longer be updated and no longer met the provider's high security requirements
No responsive design – smartphone and tablet users could not optimally use the service
No separation between B2C private customers and B2B dealers with different prices and requirements
The solution: OXID eShop Enterprise Edition
The contract for the rebuild went to OXID eSales Professional Services – implemented directly by the maker of the e-commerce software
B2B/B2C separation
Two stores in one: B2B tenant with its own prices, discount tiers and multilingual support (English, French). Private and business customers are optimally served.
Intelligent search & navigation
Completely redesigned category structure. Wheels, tires and rims as a separate menu item. Parts can be browsed directly regardless of vehicle type.
Responsive design
Based on the OXID Flow Theme. Smartphone and tablet users can optimally use the service on their devices. Optimized price and discount display.
ERP & payment
Connection to Microsoft Dynamics NAV via the OXID ERP Connector. Integration of Telecash as payment service provider and PayPal as payment method.
Results at a glance
Key project facts and figures
More incoming orders
In a new segment since relaunch
More orders
In the interior parts category
Items in store
Used parts for Mercedes-Benz and Smart
Experience
Dismantling and recycling of Mercedes-Benz and Smart parts
“The OXID Professional Services team gave their all in close coordination with us to reorganize special and complex process requirements and implement them on schedule. Despite unexpected hurdles, the project was never behind schedule overall. It actually went too well to be true, so the team was waiting for the big bang that fortunately never came.”
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